BECOME A LUXURY PROPERTY SPECIALIST
The Coldwell Banker Global Luxury® program sets the gold standard for modern luxury real estate marketing, continuing a legacy established by the Coldwell Banker® brand in 1906. Luxury Property Specialists* are an exclusive group within the Coldwell Banker Global Luxury® program, making up approximately 10% of independent sales associates affiliated with the brand worldwide. Luxury Property Specialists have been certified through one of real estate's most rigorous luxury training programs to ensure that they consistently deliver extraordinary representation no matter where their clients are in the world.
Backed by the enduring spirit of a heritage brand and an ever-evolving portfolio of state-of-the-art technology and bespoke marketing services, Luxury Property Specialists are deeply networked with access to 100,000 independent sales associates in more than 2,600 offices worldwide**. They are known for selling some of the world's most significant properties.
*To become a Luxury Property Specialist, affiliated sales associates must attend the Coldwell Banker Global Luxury® program certification course and apply for the designation with documentation showing they have three (3) qualifying transactions in a 24-month period, the earliest of which must be within three years of the latest certification course. The threshold for luxury properties is determined by the top 10% of sales of the listing zip code.
**As of 12/31/2023.
MICHAEL ALTNEU
Global Luxury Vice President
TIFFANY MILIEN
Global Luxury Senior Director
KATHLEEN HENNEBERRY
Global Luxury Marketing Manager
Listing presentation
Capture the essence of luxury and stand apart from the rest with our customized luxury listing presentation.
Listing Concierge
Marketing that Turns One Listing into Three
In today's competitive real estate market, the key to success is differentiation - doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of outstanding real estate service.
We are proud to offer exceptional property marketing that is designed to attract attention, showcase the property's distinctive qualities and help the home sell quickly and for the best price. This marketing strategy helps put you in front of other prospective sellers so you can get your next listing.
guide to buying exceptional real estate
Capture more high-net-worth clients with the new Buyer's Guide, created exclusively for Coldwell Banker Global Luxury Property Specialists! Available for the first time ever, this customizable presentation helps you tailor your pitch to affluent buyers by effectively showcasing your market expertise and the value proposition of the Coldwell Banker Global Luxury program.
COLDWELLBANKERLUXURY.COM
The ColdwellBankerLuxury.com website features all Coldwell Banker® properties that meet the Coldwell Banker Global Luxury® Price Point Threshold minimum and appearance requirements. Furthermore, Coldwell Banker agents that have been certified as Luxury Property Specialists receive a Profile Page on the site under "Find a Specialist."
The Edit
A look Into luxury home & style produced by the Coldwell Banker Global Luxury Marketing Team. The Edit includes articles about upcoming trends in the luxury home market, exclusive looks at luxury homes from around the world, and the Coldwell Banker Luxury Home of the Week!
The Report
The Trend Report curates high-net-worth consumer insights generated from a Censuswide survey, along with supporting data from the Institute for Luxury Home Marketing, Wealth-X, and other top experts to uncover the latest luxury home trends driving the market now and in the future.
Best of the Best
Coldwell Banker Global Luxury® Property Specialists are on the frontlines of these finer things every day - to the tune of $288 million in daily luxury property sales* - and naturally encounter the very objects that elevate a home above all others in the marketplace. These products, creature comforts, materials and design elements have been thrust into the spotlight for the very first time by the Coldwell Banker Global Luxury program in a shoppable guide called "Best of the Best".
Home & Estates
Homes & Estates Magazine, discover exquisite properties, outstanding artistry and cultural explorations while remaining at the forefront of international luxury. The quarterly magazine explores different aspects of luxury homes including architecture, interior design, fashion and travel. Filled with stunning photos of the newest luxury trends, the magazine highlights specific Coldwell Banker Global Luxury® listings from around the world.
